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As the Christmas advertising frenzy begins–often called the U.K.’s “Super Bowl”–Waitrose is trying to stand apart by defying holiday ad tropes. There are no saccharine family gatherings or lush banquets in this year’s campaign, which instead represents “a fun, grown-up Christmas,” said Franki Goodwin, chief creative officer of agency Saatchi & Saatchi. What do you think of the ad? Read more here: https://adweek.it/3FIjDHd | Adweek