'We Create Value, Not Volume': Rolls-Royce CEO On The Future Of Luxury | Project Nightingale
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'We Create Value, Not Volume': Rolls-Royce CEO On The Future Of Luxury | Project Nightingale
Rolls-Royce Motor Cars has cemented its status as a true global "house of luxury." With the launch of Project Nightingale, the marque’s first-ever Coachbuild Collection, CEO Chris Brownridge reaffirms a definitive strategy to create "value, not volume". Strictly limited to 100 handcrafted motor cars worldwide, this extraordinary collection is ...
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