Does color really matter? Are you using the wrong lure color without even realizing it? 🤔🤔 Understanding contrast and choosing a color that stands out best under various conditions and environments is key! 👀 Fish rely on contrast to spot their prey. If your lure blends in too much, it’s basically invisible. Contrasting colors can help fish zero in on it. 🌊 When fishing in clear water with sandy bottoms, a white lure may blend in too much. Using a two-toned lure can stand out. 🌱 If the water