MEMES on Instagram: " Reels are short, vertical videos that people post on social media platforms like Instagram, Facebook, and YouTube (where they’re called Shorts). They usually last anywhere from a few seconds up to 90 seconds and can include music, effects, filters, and text. Reels are made to grab attention quickly—often showing funny clips, tutorials, trends, or creative edits—and are one of the main ways people grow their pages and reach new audiences."