Sergio Troconis on Instagram: "4 major keys- 1. Don’t build a foundation before you know your product will sell. Sales are the lifeblood of your business. Not a website. Not a pitch deck. Not a polished CRM. Revenue. Overthinking happens when you try to prepare everything before proving demand. Go sell first. Let the foundation get built as your first clients come in. That’s how you avoid wasting time and money on something the market may not even want. 2. A strong personal brand will out-ROI an