Why is Jameson so popular? Jameson Irish Whiskey is popular for a number of reasons, including its triple distillation process, brand heritage, and a variety of awards. 1️⃣ Triple distillation: Most standard whiskies you're going to get are going to be at a push twice-distilled, however Jameson goes a step further by adding another step to the distillation process. It's all triple-distilled for a super rich, smooth taste. 2️⃣ Brand personality: Jameson is known for its smooth taste, price point,