Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy
thedrum.com
Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy
We sit down with the marketers returning the bank to its irreverent roots as it looks to make itself known to young people facing financial hardship.
Feb 2, 2023
First Direct Reviews
Switch to first direct and youโ€™ll get award winning customer service whenever you need it, as well as ยฃ175. Tempted? T&C's apply. See video for more details. | first direct
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Switch to first direct and youโ€™ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct
Facebookfirst direct
47.6K viewsSep 26, 2024
ยฃ175 for switching and youโ€™ll get award-winning customer service whenever you need it โ€“ what are you waiting for? T&C's apply. See video for more details | first direct
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£175 for switching and youโ€™ll get award-winning customer service whenever you need it โ€“ what are you waiting for? T&C's apply. See video for more details | first direct
Facebookfirst direct
670.7K viewsNov 7, 2024
First Direct tops list for customer service of all brands in Britain
First Direct tops list for customer service of all brands in Britain
thisismoney.co.uk
Oct 8, 2014
Top videos
First Direct - Platypus
1:02
First Direct - Platypus
YouTubeTheFinancialBrand
64K viewsMay 26, 2013
FIRST DIRECT Barry The Platypus
1:10
FIRST DIRECT Barry The Platypus
YouTubedomandnicwork
18.6K viewsJun 19, 2013
First Direct - Making of 'Platypus'
5:13
First Direct - Making of 'Platypus'
YouTubeTheFinancialBrand
4.5K viewsMay 26, 2013
First Direct Customer Service
Switch to first direct and youโ€™ll get award winning customer service whenever you need it, as well as ยฃ175. Tempted? T&C's apply. See video for more details. | first direct
0:12
Switch to first direct and youโ€™ll get award winning customer service whenever you need it, as well as £175. Tempted? T&C's apply. See video for more details. | first direct
Facebookfirst direct
19.3K viewsSep 26, 2024
#8921939101 #season #direct #customerservice #all | ๐—›๐—ถ๐—ฑ๐—ฎ๐˜†๐—ฎ'๐˜€ ๐—›๐—ผ๐—บ๐—ฒ ๐—š๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ป - ๐š‘๐šŠ๐šœ๐šŽ๐šŽ๐š—๐šŠ ๐š“๐šŠ๐š‹๐š‹๐šŠ๐š›
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#8921939101 #season #direct #customerservice #all | ๐—›๐—ถ๐—ฑ๐—ฎ๐˜†๐—ฎ'๐˜€ ๐—›๐—ผ๐—บ๐—ฒ ๐—š๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ป - ๐š‘๐šŠ๐šœ๐šŽ๐šŽ๐š—๐šŠ ๐š“๐šŠ๐š‹๐š‹๐šŠ๐š›
Facebook๐—›๐—ถ๐—ฑ๐—ฎ๐˜†๐—ฎ'๐˜€ ๐—›๐—ผ๐—บ๐—ฒ ๐—š๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ป - ๐š‘๐šŠ๐šœ๐šŽ๐šŽ๐š—๐šŠ ๐š“๐šŠ๐š‹๐š‹๐šŠ๐š›
2.1B views2 months ago
ยฃ175 for switching and youโ€™ll get award-winning customer service whenever you need it โ€“ what are you waiting for? https://firstdirect.hsbc/6187tKdwx T&C's apply. See video for more details. | first direct
0:07
£175 for switching and youโ€™ll get award-winning customer service whenever you need it โ€“ what are you waiting for? https://firstdirect.hsbc/6187tKdwx T&C's apply. See video for more details. | first direct
Facebookfirst direct
737 viewsNov 25, 2024
First Direct - Platypus
1:02
First Direct - Platypus
64K viewsMay 26, 2013
YouTubeTheFinancialBrand
FIRST DIRECT Barry The Platypus
1:10
FIRST DIRECT Barry The Platypus
18.6K viewsJun 19, 2013
YouTubedomandnicwork
First Direct - Making of 'Platypus'
5:13
First Direct - Making of 'Platypus'
4.5K viewsMay 26, 2013
YouTubeTheFinancialBrand
Thereโ€™s a lot of unknowns at the moment, but as we all start taking small steps towards our โ€˜new normalโ€™, one thing is for certain... No matter what, weโ€™ll still be here to support you 24/7. | first direct
0:07
Thereโ€™s a lot of unknowns at the moment, but as we all start taking โ€ฆ
47.6K viewsMay 11, 2020
Facebookfirst direct
Weโ€™ve been here round the clock since October 1, 1989. And weโ€™re not stopping any time soon. In fact, we canโ€™t wait for another 36 years of making our customers happy. Give us a ๐Ÿฐ in the comments to help us celebrate. | first direct
0:08
Weโ€™ve been here round the clock since October 1, 1989. And weโ€™re โ€ฆ
5.9K views5 months ago
Facebookfirst direct
What kind of people are first direct kind of people? | first direct
0:31
What kind of people are first direct kind of people? | first direct
177.4K viewsJun 2, 2016
Facebookfirst direct
Our mums taught us never to brag (usually because they would do it for us), but we had to share the news that weโ€™ve been voted No1 for Customer Satisfaction in the UK! Supporting our customers has always been our top priority, but to be recognised as No.1 during this *whatever you want to call the last 12 months* year, really means the world to us. | first direct
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Our mums taught us never to brag (usually because they would do it โ€ฆ
47.6K viewsFeb 22, 2021
Facebookfirst direct
0:16
Get ready, first direct customers. We've organised something big neโ€ฆ
16.3K viewsJun 17, 2016
Facebookfirst direct
0:11
Join first direct and get a bank that works for you. It's not rocket scienโ€ฆ
410.6K viewsApr 30, 2018
Facebookfirst direct
0:42
Heard the one about the lost card, the broken down car and the dad โ€ฆ
10.1K viewsJun 27, 2017
Facebookfirst direct
0:15
£175 for switching and youโ€™ll get award-winning customer service โ€ฆ
670.7K viewsNov 7, 2024
Facebookfirst direct
0:12
£175 for switching and youโ€™ll get award-winning customer service โ€ฆ
697.6K viewsNov 7, 2024
Facebookfirst direct
0:31
Weโ€™ve got something cool to share with you this Christmas. | first direct
10K viewsDec 20, 2017
Facebookfirst direct
0:19
Itโ€™s time to take the first step towards better banking. | first direct
337K viewsJan 4, 2018
Facebookfirst direct
0:24
Keeping on top of your money from home is simple with the first direcโ€ฆ
4.9K viewsApr 1, 2020
Facebookfirst direct
0:07
£175 for switching and youโ€™ll get award-winning customer service โ€ฆ
737 viewsNov 25, 2024
Facebookfirst direct
0:04
Switch to first direct bank and get a £250 interest-free overdraft. | first โ€ฆ
70.6K viewsJan 4, 2018
Facebookfirst direct
0:17
Demanding a job on the spot? Boldโ€ฆ but bad advice. Call our awโ€ฆ
841.3K views3 months ago
Facebookfirst direct
0:15
Switch to first direct and send those first direct debit card fees packingโ€ฆ
2.9K views1 week ago
Facebookfirst direct
22:59
1 เคชเฅ€เคธ เคฎเค‚เค—เคตเคพเค เคฎเคนเคฟเคฒเคพเค“ เค•เฅ‡ เคฒเคฟเค 30% DISCOUNT เค…เคญเฅ€ CLICK เค•เคฐเฅ‡ โ€ฆ
2.1B viewsJan 7, 2021
FacebookHemantzone
0:20
first direct bank (thatโ€™s us), are officially number one for overall sโ€ฆ
688.4K viewsAug 16, 2018
Facebookfirst direct
0:09
1.3K views · 15 reactions | Jan 31, Mt. Arayat...
2.1B views2 weeks ago
FacebookKapampangan Backpackers
0:31
Gift your little one a fun, enriching learning app developed by expertsโ€ฆ
61.9K viewsMar 25, 2019
FacebookBabyFirst
0:38
๐†๐จ๐ญ ๐จ๐ง๐ฅ๐ฒ ๐Ÿ ๐จ๐ซ ๐Ÿ‘ ๐ฆ๐จ๐๐ฎ๐ฅ๐ž๐ฌ ๐ข๐ง ๐†๐ž๐ซ๐ฆ๐š๐ง ๐๐Ÿ? ๐“๐ก๐š๐ญโ€™๐ฌ ๐ง๐จ๐ญ ๐š ๐›๐š๐ซ๐ซ๐ข๐ž๐ซ! Start your ๐๐ฎ๐ซ๐ฌ๐ข๐ง๐  ๐€๐ฎ๐ฌ๐›๐ข๐ฅ๐๐ฎ๐ง๐  in ๐†๐ž๐ซ๐ฆ๐š๐ง๐ฒ with ๐Œ๐ž๐๐œ๐ข๐ญ๐ฒ. This is a golden chance for nursing asโ€ฆ
2.1B views6 months ago
FacebookMedcity Kottayam
4:18
The first direct Buddy launch - an experiment in customer service
288.3K viewsOct 13, 2010
YouTubefirst direct
19:06
First Direct Advert Compiliaton
806 viewsApr 1, 2022
YouTubeTyler LastName
0:41
UK TV Adverts 2000 first direct HSBC
44 views6 months ago
YouTubedigitalmemories
14:30
BabyFirst - Cognitive Beginnings
1.1M viewsNov 10, 2011
YouTubeGlobalMediaBrands
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First direct Advert With Bob Mortimer (OLD Adverts)
4.4K viewsJul 22, 2016
YouTube2ombieboy's VHS Vault
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