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Foundation – The Advertising Club of New York

Before we dive into ads, let’s talk about the foundation of effective marketing: understanding who we’re trying to reach and how we communicate with them. It all starts with having clear, focused messaging. While we have the ability to serve multiple audiences, the best approach is to start with one. By narrowing our focus to a specific target, we can refine our messaging and make it easier to scale, ultimately bringing in the right clients. This focus sets us up for sustainable growth. It’s com