Payless Proved Branding Is Everything #entrepreneur #perception #branding #success
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Entrepreneurship | Business | Wealth on Instagram: "Follow @entreprneurinsights for more insights like this In 2018, Payless pulled off a brilliant marketing stunt by creating a fake luxury store called Palessi. They invited fashion influencers to the grand opening, showcasing the same affordable Payless shoes but with high-end branding. Guests happily paid hundreds of dollars for $20 shoes, praising their “quality” and “design.” The prank went viral, exposing how powerful branding and perceptio
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Entrepreneurship | Business | Wealth on Instagram: "Follow @e…
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Instagramentreprneurinsights
Entrepreneurs | Mindset | Motivation on Instagram: "This experiment showed that perception can be more powerful than price. In 2018, Payless pulled off one of the boldest marketing stunts ever-by launching a fake luxury store called Palessi in a former Armani location. With gold mannequins, velvet ropes, and designer vibes, they invited top fashion influencers to shop. The twist? The shoes were regular Payless styles... just rebranded. But under the illusion of luxury, buyers paid up to $645 for
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Entrepreneurs | Mindset | Motivation on Instagram: "This experiment sh…
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Instagramtrillionairestube
5 am Millionairez - Mindset | Motivation on Instagram: "This experiment showed that perception can be more powerful than price. In 2018, Payless pulled off one of the boldest marketing stunts ever-by launching a fake luxury store called Palessi in a former Armani location. With gold mannequins, velvet ropes, and designer vibes, they invited top fashion influencers to shop. The twist? The shoes were regular Payless styles... just rebranded. But under the illusion of luxury, buyers paid up to $645
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5 am Millionairez - Mindset | Motivation on Instagram: "This ex…
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In 2018, Payless created a fake luxury brand named Palessi to test consumer behavior.
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They opened a fake Luxury store using payless shoes!
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