KKW Beauty: Built on Hype, Broken by Reality!
1:18
YouTubeAyush Shukla
KKW Beauty: Built on Hype, Broken by Reality!
When Kim Kardashian launched KKW Beauty, it sold out in minutes. Pure hype. Massive demand. But hype has an expiry date. No real moat. No long-term differentiation. So they pivoted: Limited drops. Countdown launches. FOMO-driven scarcity. It worked—$100M+ revenue, and Coty Inc. bought 20%. But then the market evolved. Brands like Fenty Beauty ...
14.8K views3 months ago
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What happened to KKW Beauty ?! 👀 deep dive on what happened and showing how smart Kim was to go all with @SKIMS … 🤍 I hope she does launch something soon because we need KKW beauty back! 💫 #kimkardashian #hypenews #makeup #beauty
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