Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ's Sigma ...

It's not mascot Leo - it's a real lion, George, who's a sensation in wildlife circles. The company will aim to make George ...

Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company's ad model deeper into ...

Gen Z's price sensitivity is amplified by digital fluency, enabling this cohort to quickly compare prices and hunt for ...

Omnipod 5, on the market since 2022, connects to a compatible CGM (continuous glucose monitor) from such device marketers as ...

The campaign for the auto insurance company debuted this week and is running across TV, digital, and social channels.

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The appointment is another blow to WPP, which was the primary media incumbent. It's the company's third major account loss in recent months where Publicis picked up the accounts.

InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to ...

As part of a new ad forecasting taxonomy, WPP says amateur content will surpass professionally produced content this year, ...

"The economic pressures force brands to keep their heads down and just scramble to execute," says a respondent to the WFA's ...

Ford, which withdrew from the Human Rights Campaign's Corporate Equality Index, still continued as a top sponsor of the Motor ...