The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...

Having generated 40.6 million impressions on TikTok with its latest campaign, Booking.com is bringing its “motivations-led” ...

From Coca-Cola to Brat to Salesforce, the Week team reveals the first eight campaigns that make up our best of 2024.

The marketing industry can sometimes forget that advertising needs to work in the short term in order to be able to deliver ...