Join Katie as she talks with Gina Grillo, President & CEO, Advertising Club of New York about the rapidly changing ad industry and what that means for creatives and independent agencies, smart ...

Emmy Award–winning storyteller, corporate CMO and The Longest Table movement co-founder Maryam Banikarim joins Edelman’s Jackie Cooper to discuss why trust is increasingly built at the hyperlocal ...

What happens when an agency is built on teaching and not just executing? In our latest episode, Ren Akinci sits down with Kim Lawton, founder & CEO of Enthuse Marketing, to break down the ...

In an era where AI-generated content, bots, and coordinated campaigns are blurring the line between real customer feedback and manufactured noise, simply “listening” is no longer enough. Sharon breaks ...

For years, marketers have been preparing for a “cookieless future.” As we look toward this coming new year, the problem is that that future has already arrived–even though most of the industry seems ...

Welcome back to Modern Marketing and Measurement, I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm. We discuss blending linear and connected TV ...

Recently, we had a number of clients approach us with questions around how they should show up as a B2B2C brand, and that led me to reconsider the line between B2B and B2C — and why today’s market may ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...

The Q3 2025 IPA Bellwether Report arrives at a delicate time, as the market slowly regains its footing after a period of hesitance. There’s a palpable sense of cautious hope in the air, suggesting ...

In this episode of Modern Marketing and Measurement, Lindsay Rapacchi, Director of Research and Insight at Bauer Media Outdoor UK, joins us to explore what makes Out of Home such a timeless and ...

2025 has been quite the year for brand mascots. We’ve seen it all played out to the utmost extremes. A bird faked its death on TikTok, a legume landed a starring role in a Netflix film, and cereal ...

Christi Geary, Head of AMP Agency (Advantage Marketing Partners), led a fast-paced discussion on thriving in today’s shoppable world—where brand love meets buyer behavior. Geary kicked off the ...