The owner of a data brokerage business recently put out a creepy-ass video in which he bragged about the degree to which his ...

Publicis Groupe is set to acquire data management platform Lotame as the holding company continues to stockpile data assets ...

French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame ...

(Reuters) - French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group ...

Another challenge is the potential for anti-competitive practices. Publicis Groupe's dominance in the data and identity ...

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of ...

Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the Publicis/Lotame deal.

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, Lotame, an ...

Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability. Publicis Groupe [Euronext Paris ...