Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.

Pfizer clinches the top spot in the competitive 2025 Super Bowl ad race, promising groundbreaking visibility during the big ...

A staple of Super Bowls for decades, the Budweiser Clydesdales made an understated appearance late in the first half, but ...

As political ad creators, we can take away some key lessons from this year’s lineup of Super Bowl ads. Here are four that ...

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.

Franklin College unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ads ...

Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

Hims & Hers' “Sick of the System” spot not only generated the highest engagement of all pharma-related ads that aired during ...

The tension between Megyn Kelly and Taylor Swift dates back to October 2023, after the pop star and Travis Kelce made their ...

Brands pay millions for their spots to air live during the Super Bowl with many now touting their ads even before the Big Game.

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time ...