Omnicom acquiring Interpublic Group to create global ad behemoth, impacting industry landscape with cost savings and client ...

Articles written by Prabhakar Mundkur ...

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...

In the rush to create global franchises and events, the sport business risks forgetting local and loyal fans at their peril, ...

According to the WPP-owned media investment firm GroupM, over half of the advertising industry’s $1 trillion revenue is now ...

Antitrust regulation has counterintuitively favored the biggest ad industry players. Plus, another streaming service, anyone?

S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, ...

Mondelez International's latest overture to Hershey underscores the challenges posed by sky-high cocoa prices and ...

The deal of the decade redefines revenue dynamics, global markets, and service mix. Omnicom’s acquisition of Interpublic ...

The Justice Department has charged a third TD Bank employee for his alleged role in a money-laundering scheme that led to over $3 billion in fines against the bank and prompted calls for greater ...

Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...

One of the industry's more hotly contested gongs, we'll be announcing this tomorrow. In an ad world seemingly in the process ...