Omnicom acquiring Interpublic Group to create global ad behemoth, impacting industry landscape with cost savings and client ...

The news came just days after Publicis announced in a high-profile video featuring rapper Snoop Dogg and CEO Arthur Sadoun ...

According to the WPP-owned media investment firm GroupM, over half of the advertising industry’s $1 trillion revenue is now ...

The combined Omnicom-IPG would service competing brands in industries including telecom, insurance, streaming and more.

The Omnicom-IPG merger would bring together numerous medical marketing agencies under one roof — including several MM+M Agency 100 honorees.

Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...

Omnicom shook up the advertising world Monday by announcing its plan to buy rival Interpublic Group of Cos. in a deal that ...

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...

The deal of the decade redefines revenue dynamics, global markets, and service mix. Omnicom’s acquisition of Interpublic ...

S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, ...

Antitrust regulation has counterintuitively favored the biggest ad industry players. Plus, another streaming service, anyone?

A typically ebullient Arthur Sadoun does his best to turn the proposed Omnicom-IPG merger to his advantage in this video to staff. In fact, the Publicis Groupe CEO’s message is directed just as much ...