Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

British luxury carmaker Jaguar has unveiled an electric concept car that critics have derided as “Barbie pink” amid a ...

British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.

Jaguar's new Type 00 concept electric vehicle, launched in pink and blue, has sparked controversy among auto enthusiasts. The ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

British luxury carmaker Jaguar has unveiled an electric concept car that critics have derided as "Barbie pink" amid a backlash over a radical rebrand of the iconic company.

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

Despite initially causing a social media storm with its new marketing campaign, Jaguar stock has been doing relatively well ...

Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial ...

The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...