The Centre on Thursday said that the country is scouting for mining and exploration of critical mineral assets in Congo, ...

With Ikea stepping into the lands of North India, the Swedish brand is now targeting high reach channels to propagate brand ...

In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic ...

IKEA is set to launch its e-commerce services in Delhi-NCR and nine other cities across north India, including locations in Uttar Pradesh and Punjab, starting March 1 ...

The company has launched e-commerce services in Delhi NCR and nine adjacent markets, marking its foray into north India. It ...

India has emerged as one of biggest growth markets for Swedish home furnishings retailer Ikea, as it expands its presence in ...

IKEA stays true to its core range but tailors products to local needs—foldable furniture for Mumbai, outdoor essentials for ...

Physical stores will always be the core of Ikea’s experience. Customers like to see and touch home furnishings before buying.

Ikea’s broader expansion strategy in India includes launching online sales, opening large-format and smaller retail stores, ...

Unlike the Mumbai market, for example, where multifunctional products are preferred due to space constraints, Delhi has ...

Despite its expansion, Ikea India reported a widening loss of Rs 1,299.4 crore in FY24, though its revenue from operations ...