With Ikea stepping into the lands of North India, the Swedish brand is now targeting high reach channels to propagate brand ...

IKEA stays true to its core range but tailors products to local needs—foldable furniture for Mumbai, outdoor essentials for ...

In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic ...

Ikea is set to launch online sales in Delhi-NCR and nine other cities, including Agra and Chandigarh, this week. With plans ...

Ikea's broader expansion strategy in India includes launching online sales, opening large-format and smaller retail stores, ...

To kick off the service, IKEA will deploy 50 electric vehicles for deliveries in Delhi-NCR: Susanne Pulverer, CEO and Chief ...

India has emerged as one of biggest growth markets for Swedish home furnishings retailer Ikea, as it expands its presence in ...

Ikea is expanding its presence in India with online sales in Delhi-NCR and 9 other markets this week. It plans to open ...

Unlike the Mumbai market, for example, where multifunctional products are preferred due to space constraints, Delhi has ...

The company has launched e-commerce services in Delhi NCR and nine adjacent markets, marking its foray into north India. It ...

Ikea, which has adopted a hybrid omni-channel strategy for India, starts online sales first before entering into any market ...