The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
Master of Mattel's Cinematic Universe: How Robbie Brenner Plans to Build on Blockbuster ‘Barbie'
Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...
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MeTV’s ‘Collector’s Call’ Returns With Lisa Whelchel & New Episodes in April
MeTV has confirmed a new season of its original series titled Collector’s Call. It returns for a sixth season, hosted by ...
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Unglued Craft Fest takes over West Acres this weekend
Other weekend highlights include "Miss Nelson is Missing" at FMCT, the RRV Sportsmen's Show and an International Women's Day ...
Toys are expected to cost more by fall due to new US tariffs on Chinese imports
As toy inventors, toy manufacturers and buyers for stores that sell toys met for an annual trade show in New York last ...
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LEGO Bluey sets are the hottest toy of the year — and here for preorder
Bring Bluey’s iconic home to life with this interactive set that comes with four popular characters — Bluey, Bingo, Chili and Bandit — and features detailed rooms inspired by the show. Made for ages 4 ...