Apple’s Heartstrings ad and AirPods Pro 2 stand out in a competitive landscape where major players like Microsoft, Google, and others have also developed impactful accessibility campaigns. Each company takes a distinct approach to inclusivity, appealing to different aspects of their audience’s values and needs.

X Corp. owner Elon Musk had just admired the Hearing Aid feature introduced with the Apple AirPods Pro 2 this September.

I think that is the message of Apple's latest holiday commercial, "Heartstrings," naturally, which focuses specifically on the Apple AirPods Pro 2's latest auditory capabilities.

To my knowledge, Heartstrings is the first holiday spot from Apple to prominently feature disability and accessibility.

The ad flashes back to sweet family moments when the father also couldn’t hear well. Returning to the present moment, he puts in the AirPods Pro 2 and the sounds all become clear, thanks to the earbuds’ clinical-grade Hearing Aid feature, introduced a month ago.

Apple released an emotional Christmas ad the focuses on the Hearing Aid feature available on the AirPods Pro 2.

Last week, Apple rolled out its latest holiday ad, and it is beautiful. It’s clear to me that the team at TBWAMedia Arts Lab, Apple’s ad agency, understood the assignment. After all, a holiday film should make people feel good, and this one does.

Apple's AirPods Pro 2 now let users in France test their hearing and reduce loud noises, but the hearing aid feature is stuck in regulatory limbo.

The hearing aid feature is part of Apple's hearing health tools for the AirPods Pro 2, which include Loud Sound Reduction, the Hearing Test feature, and the software-based Hearing Aid feature