However, Sam Altman, OpenAI’s CEO, stated during a U.S. Senate subcommittee hearing on AI in May that, despite some advantages of ChatGPT, it will “probably not” replace Google. As more players have entered the AI race in the last year, it remains to be seen how it will play out.

As chatbots take a bigger bite out of search and the internet heads toward Google Zero, John Herrman writes, “The era of SEO is over. Say hello to GEO [Generative-engine optimization].” The experts he spoke to indicated that publishers should focus on quality content to rank highly in AI search,

Audit your old links; search site:chatgpt.com/share [your name or topic] to see what’s visible. Delete public links from ChatGPT’s Shared Links dashboard — though this may not remove them from Google right away. Use screenshots or paste text if you want to share AI-generated answers without a public link.