Sony Honda Mobility plans to launch its first EV in California in 2026.The Latest Tech News, Delivered to Your Inbox

Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.

Sony revealed at CES 2025 its Afeela A1 electric vehicle is now open for reservations and starts at a price of $89,900. Francis Maguire reports. With Canada's Trudeau resigning, what happens next?

The Afeela 1, Sony and Honda’s first joint venture into the electric vehicle market, is set to make waves with its high price tag. Starting at $89,900, the base model of the Afeela 1 positions itself as a luxury contender in the electric vehicle (EV) market.

Sony and Honda are one step closer to putting their electric liftback – the Afeela 1 – into production, but its price may come as a surprise.

Sony and Honda reveal pricing for Afeela electric vehicle starting at $89,900, featuring advanced entertainment systems and 300-mile range.

The two companies say the Afeela 1 “pursues an interactive relationship between people and vehicles” and will reach the hands of customers in mid-2026. It’s not cheap. Afeel

Sony Honda Mobility Inc. (SHM) unveiled the Afeela 1 at CES 2025, marking the first model under the Afeela brand. Production will occur at an advanced facility in Ohio, with California sales expected in 2025 and initial deliveries projected for mid-2026.