The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Starbucks ( SBUX -1.21%) shares soared 8.1% last Wednesday in response to its first-quarter fiscal 2025 results and ...

Starbucks CEO Brian Niccol has made headlines for his astonishing compensation package, earning nearly $96 million for just ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

CEO Brian Niccol explains the company’s pivot back to its roots.

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...