The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift for the ...

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube ...

The introduction of advertising represents Meta’s effort to monetize WhatsApp’s massive user base of over two billion monthly ...

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

Meta has unveiled a set of new monetisation tools on WhatsApp, aimed at helping creators, businesses and organisations expand ...

WhatsApp announced Monday it will begin showing ads in certain sections of the app, as parent company Meta seeks to generate ...