Optic White(R), a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the NEW Colgate(R) Optic White(R) Pro Series Toothpaste. As an evolution of the original ...

If you enjoy fun DIY crafts or simple science activities, learning how to make slime with toothpaste can be an exciting project to ...

Starts to repair sensitive areas of teeth after 60 seconds* for clinically proven long-lasting relief**. With twice daily brushing, Clinical Repair generates a protective layer that restrengthens with ...

I've always remained loyal to my regular toothpaste, believing it's the best option for keeping my teeth fresh and clean. However, recently, I've observed the cost steadily rising, making it feel ...

Crest’s new toothpaste targets odor-causing bacteria. For many, mints and gum have become a daily crutch for bad breath, the company said, noting that 67% of people say their mouth feels stale within ...

A photo of a long‑expired tube of toothpaste—dating all the way back to 1988—has gone viral on Reddit, attracting more than 50,000 upvotes. The reason? As the caption puts it: “Mom is using toothpaste ...

CINCINNATI--(BUSINESS WIRE)--Crest, the #1 toothpaste brand in America, today announced the launch of Crest Clean Breath, a new daily-use toothpaste formulated to neutralize bad breath at the source.

Scientists have found that keratin, the protein in hair and skin, can repair and protect tooth enamel. The material forms a mineralized layer that halts decay and restores strength, outperforming ...

Procter & Gamble has agreed to revise the packaging of its Crest toothpaste brand under an agreement with Texas Attorney General Ken Paxton as some conservatives express concerns about the effects of ...

There could be new hope in the fight against gum disease. Scientists have developed a toothpaste that targets only the bacteria that cause periodontitis, leaving the rest of the oral microbiome ...

Procter & Gamble to depict 'appropriate' toothpaste amounts Colgate-Palmolive reached similar agreement in September Fluoride linked to lower IQ in study criticized by Iowa professor Procter & Gamble ...