U.S. spirits revenue fell 2.2% to $36.4 billion in 2025, signaling softer discretionary spending. Dollar sales of vodka, tequila/mezcal and cordials declined as consumers traded down. Spirits-based ...

Last fall, spirits entrepreneur Brent Hocking introduced what might have been the most exclusive tequila release on the market: Purísima, a $400 blanco expression that you could only purchase after ...

A Jersey City-based, woman-led premium organic tequila brand is hitting the scene. Meximodo Tequila announced its launch in a Dec. 22 press release.The business offers certified-organic, additive-free ...

BETHEL — With over 185 different tequilas, about 75 different mezcals and a full menu of creative Mexican cuisine, Casa Tequila is “not your average Mexican ...

Costco is being sued over its Kirkland Signature tequila. The class-action lawsuit claims the retailer falsely advertised the product as “100% de Agave” or “100% Blue Agave” when it actually contains ...

A federal lawsuit and new scrutiny from Mexico’s tequila regulator have upended the booming “additive-free” tequila movement, calling into question how transparency claims are used on bottles and in ...

Diageo is turning to price cuts and new products in the US amid slowing demand for Tequila in a key market for the spirit. The UK group yesterday (6 November) lowered its forecast for annual organic ...

The narrative around tequila is shifting in exciting ways: an increasing number of women are claiming the title of master distiller, rising the ranks of storied brands and blending centuries old ...

Vodka and tequila can be a great pairing—and not just for a Long Island iced tea. On September 23, Fifth Generation, Inc., the parent company of Tito’s Handmade Vodka, announced it is set to acquire a ...

In a new history, Ted Genoways explores the dramatic life of an enigmatic figure who revolutionized his country’s spirits industry. By J. D. Biersdorfer J.D. Biersdorfer is on the staff of the Book ...

California agave spirits, a recent addition to the liquor cabinet, aim for a bigger slice of the market. Credit...Jackie Russo for The New York Times Supported by By Kevin Noble Maillard Until a ...