Walmart and Target are keeping most of their Pride Month merchandise online instead of in stores.

Target Pride Month 2025 selections are streamlined from two years ago and less prominent as it focuses on Father's Day and Fourth of July summer shopping holidays.

Israeli cyber-firm Cyabra finds fraudulent social media accounts amplified backlash against Target following its decision to abandon diversity initiatives.

Some major brands withdrew or scaled back their support for Pride events across the nation.

Target Pride collection sparks backlash @riversidechat wasn’t the only Target customer who spotted issues with the store’s Pride items.

After pulling back its DEI initiatives and retracting support for NYC Pride this year, Target still trotted out its annual Pride merch collection—and it's not landing well with queer customers.

Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ ...

But it also served as a heavy-handed metaphor for the general vibe of Pride month in the capital and across America: severe ...

In recent years, it has become expected to see brand names spattered throughout Pride-related festivities: event stages boast ...

Target is no stranger to having a fire-engine red bullseye on its back. It altered its approach to Pride sales following public backlash to its prior collections.