HOUSTON, Texas (KTRK) -- Voter David Cardenas told ABC13 that the last few election cycles have left him second-guessing many political claims. "Whether I support the candidate or not, I think I tend ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

PORTSMOUTH, N.H.—With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s ...

Millions of dollars worth of political TV ads are expected to start airing Tuesday in an effort to sway Californians about a November ballot measure seeking to send more Democrats to Congress and ...