After a stretch as the laggard in the early 2010s, Procter & Gamble has overtaken Unilever with a strategy so simple that many doubted it: doubling down on its biggest everyday brands and improving ...

Ford and Chevrolet wage one of the most intense rivalries in the auto world. The roots of the conflict go back nearly as long ...

Their relentless pursuit of supremacy pushed both brands to their limits. Let's explore their story, which shows how rivalry can drive groundbreaking achievements and leave an indelible mark on ...

P&G (PG) has overtaken Unilever (UL) by focusing on its biggest brands and improving their efficacy, while Unilever is still reliant on ...

For nearly a century, two companies behind some of the biggest household brands have been locked in a battle for cabinet space in homes across the world.