Ube (Dioscorea alata) is a root crop, specifically a yam, widely cultivated in the Philippines and other tropical regions.

For those unfamiliar with it, ube is a vibrant purple yam native to the Philippines, which has long been a signature ...

With the holidays just round the corner, the race for best Easter supermarket treat is well underway. And Morrisons is doing ...

Recently, a sweet, bright purple yam from the Philippines has become very popular in the U.S. It’s called ube, and according to research firm Datassential, it appeared on three times as many U.S.

The ICPC filed the list along with its counter-affidavit at the Federal High Court in Abuja to oppose a N1 billion fundamental rights enforcement suit instituted by Mr El-Rufai.

Starbucks released three new spring drinks. We tried the Iced Ube Coconut Macchiato, Toasted Coconut Cream Cold Brew, and Iced Lavender Cream Chai. The Iced Ube Coconut Macchiato was colorful and ...

Every month, Ren Pulido buys about 120 pounds of pureed ube from the freezer aisles of her local supermarkets. Mixing the bright purple yam with milk and sugar, she makes ube halaya, a creamy Filipino ...

UBE (purple yam) and ube-based products sold $3.06 million overseas in 2025, the Department of Trade and Industry-Export Marketing Bureau (DTI-EMB) said on Friday. This reflects the transition of a ...

BENGUET PROVINCE, Philippines — In New York City, people line up outside a bakery before it opens to buy a brioche doughnut whose glaze shines a startling purple. In Paris, people sip purple-colored ...

Soaring demand and extreme weather worsened by climate change have wiped out harvests of the popular purple yam. Soaring demand and extreme weather worsened by climate change have wiped out harvests ...

#PizzaLunare on Instagram shows a lot of love for Universal Orlando Resort's Epic Universe pizza dish. What does ube taste like? It's been described as a sweet potato, only purple, with a slightly ...