Today, in an age ruled by artificial intelligence and data analytics, emotion remains the last frontier untouched by automation.

Step into a room filled with funnels, beakers, and glass tubes and you might think it’s a chemistry class. This weekend, however, they could be your tools for creating a personal perfume. Across cafés ...

Contrary to popular belief, there is actually a wrong way to apply perfume, and it's likely the reason why you can't smell your signature scent only a few hours after you spritz it on. You could ...

Read on to find out how to get double the perfume for £70 less SAVVY shoppers looking to save a bundle this Christmas can bag a fragrance that actually smells better than the designer version – and ...

Some of our favourite fragrances are now on offer at The Perfume Shop. (Picture: Metro/Getty/Linkby/The Perfume Shop) Metro journalists select and curate the products ...

I know people who choose where to vacation based on the food scene, climate, and sometimes, social media virality of a destination. As for me, I base my travels around perfume. Fragrance has been an ...

Two expert perfumers share how to make your scent last from morning to midnight. From hydrated skin to smart layering, these tricks keep your perfume from fading fast. Apply on pulse points, spritz ...

Two expert perfumers share how to make your scent last from morning to midnight. From hydrated skin to smart layering, these tricks keep your perfume from fading fast. Apply on pulse points, spritz ...

A CEO and his wife in HCMC have been arrested for allegedly producing tens of thousands of counterfeit perfume bottles under the brands of Chanel, Gucci and Dior, among others, collecting illicit ...