What started as a campaign quickly became a movement, with the industry, media, and the public re-engaging with the magic and relevance of OOH. The campaign has reminded South Africans that OOH has ...

For the BBC’s A Perfect Planet, BBC Creative used fire itself as a storytelling device. The campaign aimed to visualize environmental destruction in the most visceral way possible – by setting a ...

Ooh Media has launched a large-scale, multi-consecutive billboard activation across Melbourne’s Bolte Bridge, marking an Australian media-first with Telstra and Coopers Brewery as launch partners. The ...

Samantha Ruth Prabhu revealed at a recent event that her decision to perform the 'Oo Antava' dance number was a personal challenge, as she never saw herself as 'sexy' and wanted to test her ...

Ishita has previously contributed to a number of publications, including The Indian Express, The Logical Indian, and Feminism In India. She has over two years of writing experience and enjoys using ...

Samantha Ruth Prabhu’s chartbuster Oo Antava from Allu Arjun and Rashmika Mandanna’s 2021 blockbuster Pushpa: The Rise became a nationwide sensation, earning her massive praise for her bold and ...

New Delhi: Samantha Ruth Prabhu's 'Oo Antava' from Allu Arjun and Rashmika Mandanna starrer 2021 film 'Pushpa: The Rise' became a smash hit, and everyone praised her dance moves in the track. She ...

Samantha Ruth Prabhu, who made waves with her sizzling performance in Allu Arjun’s Pushpa: The Rise song Oo Antava, recently shared candid insights about the experience. Speaking at the NDTV World ...

Samantha Ruth Prabhu's 'Oo Antava' from Allu Arjun and Rashmika Mandanna starrer 2021 film 'Pushpa: The Rise' became a smash hit, and everyone praised her dance moves in the track. She recalled ...

Actress Samantha Prabhu set fire to screens when she starred in Allu Arjun’s ‘Pushpa: The Rise’ song ‘Oo Antava’, and set forth a new avatar fans had previously not seen. The song went immediately ...

"I did Oo Antava to see if I could. It was a challenge that I gave myself. I never considered myself sexy. No one was ever going to give me a 'bold role'. It was a one-time thing," says actor Samantha ...