Analyzing the early NBA season trap and why teams like the Bulls, 76ers, and Heat may not be as dominant as their initial records suggest. Key factors include 3pt shooting, schedules, and health.

Adam Silver speaks onstage during the Growing the Game panel, at the Fortune Global Forum on Nov. 11, 2024. Jemal Countess / Getty Images The Athletic has live coverage of the U.S. federal sports ...

SEATTLE — As the NBA tips off its newest season this week, Seattle marks 18 years without the SuperSonics. But could the city be closer than ever to bringing professional basketball back? NBA ...

The league scores its best opening night audience in 15 years across the broadcast network and Peacock. By Rick Porter Television Business Editor The NBA’s ballyhooed return to NBC brought in a ...

The NBA asked for this embarrassment. It was only too happy to jump in bed with legalized gambling, thinking it could take the gaming industry’s money but inoculate itself from its seedy underbelly ...

October 22 - The NBA plans to finalize franchise fees in the next few months with a goal of launching NBA Europe "in the next two years," the league's deputy commissioner and COO Mark Tatum said ...

Among seismic sports television changes during the past 50 years, the NBA’s new media rights deal, one that officially begins this week, isn’t quite as earth-shaking as CBS losing the NFL to Fox in ...

The NBA regular season officially begins tonight, as the Golden State Warriors play against the Los Angeles Lakers. The matchup is scheduled to begin at 9 p.m. CT on NBC. Fans can watch this game for ...

Shai Gilgeous-Alexander and the Thunder will play more than half their games on NBA League Pass this season. / NATHAN J. FISH/THE OKLAHOMAN / USA TODAY NETWORK via Imagn Images The NBA season is a ...

This is read by an automated voice. Please report any issues or inconsistencies here. The NBA’s new $77-billion media deal tips off this week, spreading games across NBC, ESPN, ABC, Amazon Prime Video ...

Last year, the NBA signed a new 11-year, $77-billion media rights deal that will make the league a lot richer and dramatically alter the tune-in habits of fans when the 2025-26 season tips off this ...

Lists like this -- 25 under 25 in this case -- lists are not uncommon, especially heading into the 2025-26 NBA season. But instead of adding to the significant amount of discourse already in that area ...