Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Abstract: Cables installed in a boiling water nuclear power plant (NPP) were removed from three places. The electrical insulation performance of their flame-retardant (FR) ethylene-propylene-diene ...

Abstract: The dynamic Metaverse, a hybrid of virtual reality and immersive simulations, has transcended its origins in gaming and has become ingrained in many facets of everyday life. This innovation ...