Kay Beauty is entering the luxury beauty space. The beauty brand, co-founded by actor Katrina Kaif and beauty retailer Nykaa, has launched a limited-edition collection of matte lipsticks and face ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

In the world of beauty, the final days of 2025 did not disappoint. Just before the new year, “sad blush” spread across social media like wild fire—and you’ll probably be seeing the makeup trend ...

Blurred lips, or lips featuring feathered edges for a more “lived-in” feel, have fallen in and out of favor for years. Now, with artist Nina Park's makeup style trending on TikTok, that blurred lip ...

U.S. sales of Korean cosmetics, known as K-beauty, are expected to exceed $2 billion in 2025, up 37% from last year, according to a NielsenIQ report. Retailers including Ulta, Sephora, Walmart and ...

I visited the best reviewed makeup artist in my city to test out some famous tik tok makeup hacks that have been going viral.Follow me on Instagram: @joudi_dBusiness Inquiries : ...

Mary Kay's AI Foundation Finder uses advanced artificial intelligence to scan a customer’s face on their mobile phone and provide personalized shade recommendations in seconds. Courtesy of Mary Kay ...

All it takes is black liner blended with warm brown, rosy blush at the center of the cheeks, and a dusty-rose lip. To get the look, Schwent suggests layering Saie’s Glowy Super Gel, Dew Bronze, and ...

Mary Kay launched a social media series, titled “Miss Conceptions,” to address longstanding myths about the cosmetics company and connect with millennial and Gen Z consumers, according to a press ...

YouTube tutorials were in their prime (looking at you, Manny MUA and Jaclyn Hill), and beauty-obsessed Millennials spent hours replicating the heavy-handed glam that came to be known as “Instagram ...

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