Right now, Labubu isn’t just a cute plush—it’s the must-have accessory. But how did this weird little monster go from art toy collectible to status symbol? Like many viral crazes, it’s a perfect storm ...

Wang Ning, founder and CEO of Pop Mart International Group, has broken into China’s top 10 richest individuals for the first time, thanks to surging global demand for the company’s signature Labubu ...

Chinese toy company Pop Mart’s stock exploded over 1,200% in the past year. That success is built off blind box collectibles like Labubu. Here’s how Pop Mart is harnessing the craze to create IP ...

Labubu’s global popularity highlights how brands today use a mix of artificial scarcity, influencer-driven social media ...