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As you embark on your entrepreneurial journey, crafting a comprehensive and compelling business plan is essential. However, the process of creating a well-structured and thorough plan can be daunting.

You’ve figured out what your vision is by defining factors such as your target market and your strengths. The next step is to develop a business or operational plan that will help you achieve that ...

Without marketing, no one will know your business exists –and if customers don’t know you’re there, you won’t make any sales. When your marketing efforts are working, however, and customers are ...

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Ira M. Gostin, MBA, APR is the chief strategist at G8 Strategies, helping global companies tell their brand stories to move the needle. Developing a robust communications strategy is a vital aspect of ...

With more than 20% of all retail transactions happening online, launching an online store has never been more profitable. And thanks to the best ecommerce platforms, such as Shopify, and the rise of ...

Tony Bishop, CEO of start-up IT consultancy Adaptivity and virtualization go-to guy, explains how to shift from a tactical to a strategic virtualization strategy. As an IT executive at Wachovia, Tony ...