AI is game-changing technology; it gives marketers the chance to deliver on the dream of genuine mass personalization.

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Bajaj Finserv, one of India’s biggest non-bank financial firms, in December set a target of 200 million customers by 2029, ...

Bombardier, a leader in the aerospace industry, is well-positioned to capitalize on evolving market trends. Find out why I ...

Bank Zero has ambitious growth plans, but first it needs to get its R1.1-billion sale to Lesaka over the line.

The restaurant chains are competitive in the market and retainage and direct contact with customers is a must to achieve good ...

Industry-wide, there's growing interest in how match rates and representativeness affect the accuracy of marketing outcomes.

BE Semiconductor Industries is a provider of advanced semiconductor assembly equipment. Click here to find out why I rate ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty programs at the center. They use strategies that reflect both transactional and ...

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and ...