Combination Creates the Omnichannel Outcomes Platform for the Open InternetHighlights: The combination will merge two open internet category leaders to create a unified omnichannel platform that ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

Chris Hartnoll’s HICO Investment Group is splashing more of its cash to help expand UK owner Tidal Transit’s green offshore ...

Notably, the Broadcast Audience Research Council (BARC) India had also planned to start CTV measurement in the country about two years ago. The council is believed to have ordered panels and even ...

All American liquor will be removed from LCBO shelves starting Tuesday, Ontario Premier Doug Ford said the day after the U.S.

IAB CEO David Cohen says don’t hold your breath on that overarching federal privacy law being passed any time soon.

CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. The post 2025 is the year for B2B brands to embrace CTV appeared first on ...

The women Jon Mulder scorned thought they would never hear from him again once he was behind bars. But they were shocked to find out he was up to his old tricks again.

Partnership Enables Seamless Omnichannel Advertising with Enhanced Transparency and Expanded pDOOH Inventory Access NEW YORK AND LITTLETON, CO—JANUARY 29, 2025—Lemma, a leading omnichannel platform ...

A boil-water advisory that lasted more than two days and impacted 200,000 customers in the Halifax area was lifted Thursday morning.

The lure of customized/targeted video ads has been the Holy Grail for decades, and true believers are now putting their faith in CTV. But as one of the myriad of new studies points out, nearly ...