It’s hard to believe that a couple of decades ago, nearly everyone smoked cigarettes. Nobody had any hesitations about it because side effects like lung cancer and other horrible damage weren’t yet ...

Feeling mentally drained after hours of scrolling? Experts warn that excessive digital consumption may lead to “brain rot” — a state of cognitive fatigue and reduced focus. Here are the key signs and ...

Apple launched an unconventional TikTok marketing campaign featuring 12 bizarre “brain rot” videos to promote the new MacBook Neo, including content like limes FaceTiming lemons and blushing Apple ...

If you don’t know the term “brain rot” by now, congratulations! You probably don’t have it. It’s slang to describe the idea that being “very online” is harming our brains. It also describes the ...

Medical education is once again in the midst of a technological inflection point. Large language models (LLMs) can now pass licensing-style exams, draft clinical notes, simulate patients, and tutor ...

Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music. Korean rap artist Omega Sapien calls himself the Asian Prince.

The Jennifer Aniston neuron refers to a theory of brain formation, positing there are certain neurons which respond to anything vaguely related to one concept, like Jennifer Aniston. If this theory ...

To Gen Alpha, it’s just culture. What’s often dismissed as brain rot is not random noise. It’s a recognisable pattern of content built on repetition, absurdity and rhythm, designed not to explain ...

Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us entertaining clips. So is it causing “brain rot?” This internet slang term has been ...

A few months ago, I was scrolling through TikTok when I came across a video that stopped me in my tracks. It starred an animated frog, dressed in a wizard hat, robe, and pink nail polish, superimposed ...

You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop ...