The Major League Baseball Players Alumni Association (MLBPAA) unveiled a new official logo that honors the association’s past ...

The story behind how Williams Racing got a new name, logo, and look for the 2026 F1 season, as told by the company's design ...

Unlike VantAI, Amneal has kept its name, focusing its changes instead on its visual identity. The company, which sells ...

After days of speculation fueled by cryptic social media posts and a blacked-out logo, Norwegian Cruise Line revealed a brand ...

At CES 2026, Dell’s gaming sub-brand Alienware joined the main group and announced several new products.

Alienware 16X Aurora and Area-51 gaming laptops win at CES 2026, featuring OLED screens, Intel Ultra 200HX, and RTX 5090 GPUs ...

Dell ’s gaming brand Alienware is getting a big refresh. Following on from the big revival of the XPS brand, Alienware is to ...

Dell Technologies announces a strategic expansion of its consumer and gaming portfolio. The company reintroduces the iconic XPS laptops with reimagined designs across new form factors and price points ...

Dell is refocusing its PC portfolio by restoring XPS as a premium anchor, sharpening Alienware’s role, and reinforcing ...

Last year at CES 2025, Dell surprised everyone by retiring one of its most recognisable laptop brands. The iconic XPS name, ...