Last year, I saw this commercial for the failed video game Suicide Squad: Kill the Justice League. It was your standard fare: celebrities centered for comedic effect in an attempt to shill something ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what is ...

Nicole Kidman’s second crack at starring in ads for the AMC movie chain — after her first AMC “heartbreak” ad campaign in 2021 went viral — was panned in the pop-culture zeitgeist after premiering ...

While Barbie easily won the summer blockbuster movie race, topping more than $1.34 billion in global ticket sales, Oppenheimer won the race in the most advertising exposure on TV. garnering nearly ...

If you are an Amazon Prime Video user, get ready to see ads on movies and TV shows starting next month. Prime will include ads beginning on Jan. 29, the company said in an email to U.S. members this ...

No one likes ads, but they do have their time and a place. If you click on an article, you probably won't be surprised to see them displayed alongside it (unless you have an ad blocker in place, of ...

Sydney Sweeney’s new movie, Christy, didn’t get the reception the studio hoped for — and flopped during its premiere weekend ...