Twitter/X CEO Linda Yaccarino lasted two years at her job before announcing her departure. Running an ad business for Elon ...

We reported the corporate takeover of the @x handle earlier today, when Twitter changed its official handle to @x and Hwang tweeted from his new handle @x1234567998765, “Alls well that ends well.” ...

In early 2023, Twitter Inc., the platform’s parent company, became X Corp. Then, just over 17 years after Twitter went public, Musk started tweeting that it was time to rebrand the platform to X.

Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing.

It isn't just Twitter's new name that's likely causing confusion, it's its new look, too. A search for "Twitter" on the App Store on August 21 does offer up X as the first result, but the bold ...

X, the platform now formerly known as Twitter, looks like an absolute mess right now, as Musk hasn't bid adieu to all the birds quite yet.

Elon Musk set into action plans to rebrand Twitter as simply "X" on Monday. What you need to know about the changes happening beyond the new logo.

Since 2006, Twitter has built equity in its brand and a little blue bird. Now all of that meaning is to be replaced by “X” the symbol for a value that is not yet known.

X will be the platform that can deliver, well….everything,” Yaccarino wrote. Of course, not everyone thinks scrapping Twitter’s 17-year brand equity is a terrific move.

Twitter’s website and app hadn’t fully removed all references to Twitter, and though the main @Twitter handle was rebranded as “X” the handle itself was still @twitter, users soon noticed.

San Francisco-based photographer Gene X Hwang was @X on Twitter from March 2007 until yesterday. "They just took it essentially—kinda what I thought might happen," Hwang told The Telegraph.