The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

IOC President Thomas Bach was in Pristina on Monday to help celebrate the 10th anniversary of the Kosovan National Olympic ...

The 13th Olympic Summit, held by the International Olympic Committee (IOC) in Lausanne, focused on key economic issues.

Morinari Watanabe, IOC presidential candidate, urges a revamp of the Olympic marketing strategy to enhance sponsor value. He ...

From the return of ‘Hamilton’ to a brilliant guitarist and a star-studded (literally) night in Oakland, there is a lot to see ...

IOC presidential candidate Morinari Watanabe stresses the need for a revamped Olympic marketing strategy to provide more ...

Germany belongs to one of those few European countries that have an extremely long history of their culture. If you are ...

A new exhibition, open from 5 December to 27 April 2025 at the Olympic Museum, spotlights how the worlds of sport and fashion ...

An Olympic sport such as Sailing, which is significantly funded by the International Olympic Committee, and operates at a loss during the Olympic Games, ...

Google released its data for most-searched athlete of 2024, and boxer Imane Khelif was No. 1 ahead of iconic American athletes Simone Biles and Mike Tyson.

The Government of Uganda announced that it has signed a contract with the Egyptian firm, SAMCO National Construction Company, ...