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Snek was one of the applicants, and one community member developed a plan to help it stand out. Contributor RTB launched a 24/7 livestream and vowed to keep it going until Binance agreed to list Snek.

Snek, which according to Know Your Meme first appeared in autumn 2015, has fairly loose rules. Its captions use cutesy language like LOLcats, but they’re sprinkled around the image, as with doge.

Sneki Snek first appeared at RazerCon in October of 2020, after which Razer met their goal to "save" 100,000 trees within two months. They did this by selling Sneki Snek merchandise.