Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...
Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...
Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...
Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...
The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...
The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...
Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...
Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...
In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...
The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...
CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.