ColdplayGate had the internet talking—and brands joining in. Campaign asks the industry if this is bold marketing or just a tasteless grab for clicks? Where's the line now?

See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.

Minns has revitalised Timberland in Asia Pacific with a bold focus on Gen Z engagement, sustainability, and inclusive leadership, driving record brand awareness and sales growth across key Asian ...

The shortlists for the 24th PR Awards Asia 2025 shortlist is ready. This year, the judges shortlisted a total of 243 entries across 54 categories inclusive of campaigns, consultancy, and ...

Accenture has announced plans to acquire Yumemi, a leading digital services and products provider headquartered in Japan. Terms of the transaction have not been disclosed. Yumemi's team of ...

Chagee, the fast-growing Chinese milk tea brand, has named Eugene Lee, f ormer international chief marketing officer (IDL) at McDonald’s, as its VP and chief marketing officer for APAC. Lee’s decision ...

Campaign Asia-Pacific is now accepting nominations for Women to Watch 2025, our annual list honouring exceptional women in advertising, media and marketing communications. Now in its 13th year, our ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

Spikes Asia has unveiled its 2025 shortlist, with Australia and India emerging as the top contenders with the most shortlisted entries. The live judging recently concluded in Da Nang, Vietnam, where ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over ...

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.