In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the ...

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, ...

Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver TV advertising, across both traditional and ...

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called ...

Criteo is now a default data partner for all of Dentsu’s retail media buys. On Friday, Dentsu and Criteo announced a ...

In the next two years, linear TV will be deprioritized so much that holding companies will begin outsourcing their linear ...

French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding ...

US state laws regulating the processing of children’s data, with new rules either already in effect or coming into force.

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On ...

If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and ...

Despite all the drama, companies haven’t completely abandoned the Privacy Sandbox, and BU's Garrett Johnson has the receipts ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...